The Team



Sports Principles is a partnership of athletes, ex players, coaches and counsellors. We offer experience from both elite level and grass roots sports, combined with a deep understanding of the true nature of sport and life.

01. coaching

The role of a coach is simple.

To point towards what is true.

Therefore it makes sense that the first thing a coach should learn is the essential nature of the human experience – who you really are.

If you don’t understand this, how do you know what you are pointing to?

02. Counselling

It is often said that the key to long term happiness and success is uncovering who you really are.

The starting point to finding out who you really are is actually just a matter of realising who you really aren’t.

How do you define yourself? What story are you trying to live up to?

03. mentoring

The moment you believe that who you really are can be augmented or diminished by the achievement or non achievement of a goal, you have lost sight of the truth.

Are you struggling with anxious or insecure feelings? Have you stopped enjoying a sport you used to love?



It Might not appear that way, but

There Is Only One Problem

It might surprise you to learn that when a coach, athlete, player or team is struggling, the problem is always to be found in the same misunderstanding about how sport and life really work.

Our coaching, mentoring and counselling services are designed to shine a light on that misunderstanding, helping you to reach your potential.

different voices

One Message

Sam Jarman

PGA Golf Professional, Coach & Author

Grayson Hart

Professional Rugby Player & Coach

London Scottish RFC.

Adam Ashe

Professional Rugby Player & Coach.

Glasgow Warriors RFC

Rich Hudson

Sports Psychologist, Coach, Author.

Northants County Cricket

Lee Adair Stantiall

Forensic Psychologist, Coach, Runner.

Garret Kramer

Senior Consultant, Coach & Author.

Get In Touch


+44 (0) 7976 401 545